Global Perspective. Strategic Depth.
The AJ Standard is a boutique consultancy supporting athletes and high-performing individuals navigating complex careers across sport, business, and international markets. Our work sits at the intersection of brand, lifestyle, and long-term strategy.
“The most valuable player is the one that makes the most players valuable.”
Mission
To support athletes, businesses, and organizations navigating performance-driven industries through strategic brand and lifestyle advisory.
Our Values
Discipline - Consistency, focus, and long-term commitment.
Authenticity - True alignment between identity and action.
Respect - For people, cultures, and careers.
Transparency - Clear, honest communication
Stewardship - Responsible guidance and long-term thinking
Vision
To be a global consultancy bridging generations, cultures, and industries through purposeful coaching and advisory services.