Strategic Sports Consulting for Athletes in the United States
We support athletes, families, agents, and coaches navigating recruiting, NIL, and career decisions in sports. The AJ Standard works with clients in football, basketball, motorsports, soccer, and baseball.
Who We Help
Student‑athletes and professionals pursuing opportunities in the United States.
Families looking for trusted guidance around major academic and athletic decisions.
Agents and coaches coordinating athlete pathways, transitions, and off‑field strategy
International athletes, families, and agents seeking to understand US sports structures, culture, and market realities.
How We Help Athletes
Career & Lifestyle Strategy
Performance & Mindset Coaching
Personal Branding & Personal Marketing
Student‑Athletes & NIL Support
At The AJ Standard, we guide international athletes through U.S. pathways to professional sport by providing clarity on structure, expectations, and opportunity. Our work includes cultural orientation and strategic planning, while coordinating closely with families, player agents, and coaches to ensure alignment and a smooth transition on and off the field.
For International Athletes Looking to Play in the US
Meet Your Instructor
The AJ Standard works with select clients on a confidential basis. We prioritize trust, integrity, and discretion while supporting athletes and their families through pivotal career decisions, ensuring every engagement is handled with care and respect.